“Transitions Not Transactions”
When I first launched my business and branded myself “Rosey,” I was convinced real estate was about self-promotion. Get my name out, the phone would ring. Money would follow.
I was wrong. And it took me a while to get it since, for me, self-promotion comes as naturally as breathing. (In fact, celebrating this knack, The New York Times once dubbed me “Captain Chutzpah. In fact you can watch a video about that on You Tube!)
What I came to understand is that my success—and my satisfaction—doesn’t depend on chutzpah, but on caring. And on relationships.
I understood that my value as a Realtor has less to do with brokering transactions than it does with shepherding people through life’s transitions.
From the start, it seemed that nearly every conversation I had with a client or prospect seemed to confirm this awareness. For instance:
A woman living on the coast hoping that a move to the valley’s dryer climate might cure her mold-caused illness. A man caring for a cancer-stricken mate confiding how he might, sooner than he ever expected, be interested in down-sizing. A couple who bought at the top of the market describing feeling trapped because they owe more than their home is worth. A woman, newly separated, planning a fresh start for her and her dogs. And, because this is Ashland, countless couples discussing how they might realize their dreams of retirement.
I understood too that all deals, even ones seemingly devoid of emotional import, are big deals, simply because of how much money’s at stake. So merely by being diligent, communicating clearly and covering their backs, I could help my clients sleep soundly during a process that can be frightening and fraught with frustration.
So, I thank you in advance for granting me the opportunity to work with you in this way and make your experience as peaceful as it is profitable.