And who is Rosey the Realtor?
Like most folks in the business, real estate is not my first career. I’ve been a marketing consultant, a journalist (reporting for the Boston Herald.) I’ve been a special education teacher and a horse logger. I was a novelist too, specializing in unpublished manuscripts.
As a broker, I apply the same skills—and qualities—that served me in those other pursuits to satisfy your real estate needs.
- Creative Marketing: Once, long ago, the New York Times called me “Captain Chutzpah” for a PR stunt I’d pulled. CLICK TO READ ABOUT THE STUNT. I draw from that same well of marketing creativity on behalf of clients who list their properties with me. It’s what sets me apart.
- Chutzpah: Sure, price and condition are key factors in getting your home sold fast, but first you have to get buyers’ attention. Calling on my creativity and my chutzpah, I do it with a combination of creativity and chutzpah. It’s what sets me apart.
- Strategic Planning: Before launching a marketing campaign for my PR clients, I’d draw detailed plans. I’d include a timeline and my rationale. My real estate clients deserve—and receive—nothing less.
- Trust: As a reporter, my success depended on earning—and keeping—the trust of sources as well as my editors. Whether you’re buying or selling property, you need to feel confident that your broker is not only knowledgeable, but trustworthy.
Attention to Detail: Okay, so it’s not the most fun as a reporter, but fact-checking—and proofreading—is critical. That’s just as true in a real estate transaction. As my client, I know how much you have at stake.
- Listening: As a journalist, listening to a news source—really listening—is critical. The source, feeling “heard,” would “open up,” and I’d write a better story. As a real estate agent, active listening is equally important. As a seller, you’ll be sure that I appreciate what’s special about your property. As a buyer, you’ll know that I’ll show you only the sort of properties that you’re looking for.
- Honesty: As a publicist, trying to place stories in the media, I wouldn’t oversell. . I wouldn’t “puff up” a client’s product or service. Credibility was my stock in trade. The same is true as your real estate agent, I’ll be impeccably honest. For instance, I’ll straight with you about the price your home is likely to bring, even if the number is something you’d prefer not to hear.
- Grace under (Deadline) Pressure: For a reporter, meeting a daily deadline is, by nature, awfully stressful, yet I did some of my best work as the clock wound down. For both buyers and sellers, a real estate transaction can also be pressure-packed. I’m well-equipped to help you, my clients, through to the calm waters.
- Story-Telling: Whether I’m reporting the news, or marketing a product—or helping you sell a piece of property—my mission is the same: to tell—and sell—a compelling story.
- Persistence/Patience: As a reporter, I was one of those old-fashioned “bulldogs.” Pursuing a lead, I was tireless in my persistence. It’s how I was in marketing; it’s how I am in real estate. Whether I’m working with a seller or a buyer, I do everything in my power to “ride” even the toughest deal to closing.
- Good Judgment: It takes good, sound judgment to help you sell or buy a home. I demonstrated that kind of discernment decades ago when I was cutting down trees and skidding them from a Montana forest behind a Belgium horse. Aware that danger was but a widow-maker away, I handed over the reins and quit!
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